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Branding
Believe It or Not: The Digital Age is Breathing New Life into Catalogs
Some History
Not long after the printing press was invented, the first catalogs were printed, and have been in circulation ever since. Seed companies started utilizing catalogs in the 17th Century, and they continue to this date. Even Ben Franklin, though better known for lightning rods and bifocals, is credited with the invention of the mail order concept. He created a catalog of nearly 600 book titles, and made it possible for people to purchase without visiting his store front.
We're getting pretty good at this remote work thing, and it looks like virtual meetings will be here to stay. Are you looking for a change of scenery? Instead of a blank wall or a messy office, why not change things up during your Zoom, Google Meet, and Skype calls? Customize your look with a fancy new virtual background.
Do you prefer illustration, or photography? Feel free to download and use these high-resolution images celebrating lovely Madison, Wisconsin.
Well, of course you love your brand. It’s your badge of quality. It’s your identity. It could be your most important asset. So, why would you even consider skipping the steps for keeping it all legal?
Naming your business, product or service can be a fun—even entertaining—process. It also involves serious strategy. When done right, with help from an experienced marketing professional, a thoughtfully chosen name will score winning points in customer recognition, confidence, loyalty and satisfaction. Learn how by using these seven critical criteria in your next naming process:
Summer is a Great Time to Get - or Stay - Physically Fit & Healthy
As long as the heat index is under control, we can all spend more time outside and do fun physical activity, whether it be walking, running, biking, hiking, swimming, etc.
We are proud to announce Julie at jamGD is in the running (pun intended) for the InBusiness Challenge, known as “Madison's Fittest Executive.” She's competing in the Fittest Female Under 50 category. Read more about this great Challenge.
jamgd has amazing design talents, they get the task done by the promised date (if not before), and on top of it all is a pleasure to work with. jamgd is an ideal partner to bring into any type of communications project where excellent design is required — I love working with them.
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Laurel Cavalluzzo, Principal
Madison Marketing Communications
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jamgd is one of the best things to happen to my company. They are professional, skilled, creative and as importantly, a joy to work with. I couldn't recommend them more highly!
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Patricia McConnell, Owner
Patricia McConnell Publishing, LLC
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Top-notch designs and creative work is what you can ALWAYS expect from jamgd. Year after year, the creative ideas, superb designs and "can-do" attitude continue to amaze me!! I rely on jamgd as my true business partner and would recommend them to anyone without hesitation.
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Sarah Radil
Marketing Director
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jamgd has worked on several projects for us ranging from print and web banner ads to updating our tradeshow booth graphics. In every instance, their collaboration with us from concept to completion has been thorough and timely. jamgd’s creative input and design added impact to our branding message. We can always count on a quality product from jamgd and highly recommend them to assist you in your creative design needs.
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Amy Merwald, Marketing Project Supervisor
Ultratec, Inc.
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LifelineUSA spent over 6 months with input from owners, relatives, executives, and other marketing firms attempting unsuccessfully to figure out what to name our new spinout technology company. jamgd not only delivered with a comprehensive naming strategy for the company and product line, they also created a complete look, including logos to uniquely and consistently communicate our brand position.