Berbee Derby logo on photo of runners

We elevated the Berbee Derby in Madison, WI, implementing targeted social media campaigns, driving community engagement, and fostering sponsor relationships.

event swag

Berbee Derby hat and buff
Berbee Derby shirt

collateral

Berbee collateral

web

Berbee Derby website browser bar
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Berbee-web_scroll2
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social media

Berbee Derby social media facebook

We increased the event’s reach through strategic branding and creative content, resulting in record attendance and heightened participant enthusiasm. By crafting compelling narratives and leveraging digital channels, we successfully positioned Berbee Derby as a must-attend Thanksgiving tradition, leaving a lasting impact on the local community and reinforcing its status as a premier charity run.